John (the owner) wanted to push back (“but non-aggressively”) on the digital consumption of books.
Thus, the “Real Book” campaign was born.
A simple button-like die-cut was used to implore the reader to “Experience Reality.” The button was a smirk and a nod towards the digital/mobile age, while simultaneously harping on the tactility of a real book.
I had the honor of using actual photographs from Eudora Welty’s personal collection for this project. I have never been more nervous scanning photos!
